Excel Skinny Rich Liner

Liquid eyeliner with a superbly beautiful color that blends into the eyes.

  • Official Introduction
  • UK available ( Delivery time is around 3~5 days )
  • Shipping from Japan ( Delivery time is around 7~14 days )
£18.00 £25.00
£18.00 £25.00you save £7.00


Founded in 1987, Noevir, a prestigious cosmetic brand in Japan, leveraged decades of experience to introduce EXCEL, a new line of user-friendly and high-quality makeup tailored for modern individuals.

Their concept?

To help everyone achieve professional and contouring techniques using affordable, user-friendly and premium-quality products.

EXCEL's products boast smooth application and maximum convenience with compact cases perfect for your palm or small makeup pouches.

Dedicated to quality, they ensure beautiful, comfortable finishes with added moisturizing ingredients for fresh, dewy skin all day.

Plus, their latest offerings provide high sun protection.

With consistent acclaim across Asia, including Taiwan, Japan, Hong Kong, and Singapore, and three consecutive gold medals at Japan's COSME Awards, EXCEL garners attention from beauty editors, bloggers, celebrities, and media throughout the region.

About Product

Clear and thick, yet does not float. A superbly colored liquid eyeliner that blends into the eye area. It has a semi-matte finish with minimal shine. The two-part durability formula provides a beautiful line that lasts through the night and dries quickly to prevent smudging. Waterproof and smudge-proof. Contains 5 beauty essence ingredients to care for the eye area. Dye-free and easy to remove with hot water. Terracotta brown with a hint of red.

Major Ingredients

Water, (ethylhexyl acrylate/methyl methacrylate) copolymer, BG, (acrylates/methylstyrene/styrene) copolymer ammonium, beheneth-30, Na polyaspartate, panthenol, senbli extract, Na hyaluronic acid, chamomilla flower Extract, polyquaternium-51, 1,2-hexanediol, AMP, EDTA-2Na, ethanol, ethylhexylglycerin, caprylyl glycol, pentylene glycol, phenoxyethanol, Carbon black, iron oxide.

14.2 x 5.4 x 1.1 cm; 10g

Standard delivery is free for orders over £50.

Standard Delivery - £2.95 (3-5 days)

Some products are out of stock in the UK and need to be shipped from Japan, which takes approximately 7 to 14 business days.

Please note that cosmetic products may vary slightly in color due to the differences in the actual items. We strive to provide accurate representations of our products through photos and descriptions, but factors such as lighting, screen settings, and individual skin tones may affect how the colors appear. Rest assured, we are committed to delivering high-quality products, and any slight variation in color does not compromise their effectiveness or quality.

●After use, securely close the cap until it clicks into place. Leaving the cap open will cause the lead to harden, making it unusable.

● The lead may break if the product is subjected to strong impacts, such as dropping.

● When removing makeup, use a makeup remover designed for the eye area.

● Avoid using on mucous membrane areas. Do not apply to areas with scars, rashes, eczema, or other abnormalities. Use with caution to prevent skin issues.

● Discontinue use and consult a dermatologist if you experience skin irritation, redness, swelling, itching, irritation, pigment loss (e.g., vitiligo), or darkening during use or after sun exposure. Continued use may worsen symptoms.

● If the product comes into contact with eyes, rinse thoroughly with water immediately. Consult an ophthalmologist if irritation persists.

● To prevent accidental ingestion by children or individuals with dementia, store the product in a safe place. Avoid high temperatures and direct sunlight.

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